The dashboard gives an overview of the application. It displays the analytical data based on total users, total searches, result rate, clicks, and average click position.
Access
To access the dashboard,
- Click the Analytics tab on the top and select Dashboard from the drop-down list.
- You can filter the metrics on a specific time period as follows:
- past 24 Hrs,
- past 7 Days selected by default, or
- custom period by selecting the start and end date from the date picker provided.
Metrics
The following table gives the details of the dashboard metrics:
|
Metrics
|
Description
|
Additional Notes
|
| Live Data |
|
| Total Users |
The number of unique users performed search during the selected period. |
|
| Total Searches |
The total number of searches performed during the selected period. |
|
| Result Rate |
Percentage of searches that returned at least one result. |
|
| Clicks |
The number of searches where at least one result was clicked by the search user. |
|
| Average Click Position |
Average position of clicks performed on the search results.For example: For a query “iPad”, if there were the following clicks:
- 2 clicks on the 1st result
- 1 click on the 3rd result
- 1 click on the 10th result
The click position will be (1 + 1 + 3 + 10) / 4 = 3.75 |
|
| Search Trends |
It gives an overview of :
- Total searches – How many searches were performed;
- Searches with results (Result Rate) – Percentage of searches that returned at least one result.
- Searches with clicks (Click Through Rate) – Percentage of tracked searches where at least one result was clicked on by the user.
|
- The metrics are displayed for the time period selected;
- Filter the metrics based on Live Search and/or Full Page Search.
|
| Top Search Queries |
- Queries that are searched the most number of times.
- Query-wise split is also displayed along with the number of times it was searched.
- Results associated with the queries.
|
- Order on the ascending or descending count of queries
- View all option to navigate to the corresponding tab in the insights section
- For Top Search Queries, the results associated with the queries are displayed.
|
| Top Search Queries with No Result |
Top queries that yielded no results. Query-wise split is also displayed along with the number of times it was searched. |
- Order on the ascending or descending count of queries
- View all option to navigate to the corresponding tab in the insights section
|
| Top Search Results |
Search results that appeared the most number of times. For each search result the following details are listed:
- number of times this result appeared;
- number of times the result was clicked;
- click-through rate i.e. number of unique clicks (Multiple clicks counted to 1 for each time the result appeared) / appearances;
- average position of the result;
- queries associated with the results.
|
- Order on the ascending or descending count of any of the parameters displayed
- Filter metrics based on the result type – FAQs, Pages, Tasks etc.
|
| Feedback |
End-user feedback analysis
- Percentage of searches that received user feedback
- Percentage of results positive and negative feedback
|
|
| Most Clicked Position |
Position at which the search results were clicked by end-users the most number of times. Sorted in the descending order of the number of clicks. |
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