{"id":178,"date":"2021-01-19T13:01:10","date_gmt":"2021-01-19T13:01:10","guid":{"rendered":"https:\/\/multisite.korebots.com\/SearchAssist\/?p=178"},"modified":"2021-06-29T06:47:33","modified_gmt":"2021-06-29T06:47:33","slug":"search-insights","status":"publish","type":"post","link":"https:\/\/multisite.korebots.com\/SearchAssist\/analytics\/search-insights\/","title":{"rendered":"Search Insights"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Search Insights provides a list of queries that were asked by the end-users and the metrics associated with it. You can use the data to improve the search experience for the end-user. For example, if a search query was asked too many times but did not return any results, then you can add appropriate data to the application.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span class=\"ez-toc-section\" id=\"Access\"><\/span>Access<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To access search insights, follow the below steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the <\/span><b>Analytics <\/b><span style=\"font-weight: 400;\">tab on the top and select <\/span><b>Search Insights<\/b><span style=\"font-weight: 400;\"> from the drop-down list.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On the Search Insights page, you can find a list of search queries with and without results.<\/span><\/li>\n<li>You can filter the metrics based on the time period:\n<ul>\n<li>past 2 hours;<\/li>\n<li>past 7 days (default setting);<\/li>\n<li>the custom time period by selecting the start and end dates.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span class=\"ez-toc-section\" id=\"Metrics\"><\/span>Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The following table lists the metrics displayed:<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<th>\n<p style=\"text-align: center;\"><b>Metrics<\/b><\/p>\n<\/th>\n<th>\n<p style=\"text-align: center;\"><b>Details<\/b><\/p>\n<\/th>\n<th>\n<p style=\"text-align: center;\"><b>Additional Notes<\/b><\/p>\n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">Queries with Result<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Count<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Number of times the particular query was asked by the end-user<\/span><\/td>\n<td rowspan=\"2\">\n<ul>\n<li>Sort the results in the ascending\/descending order of count and\/or clicks<\/li>\n<li>For Top Search Queries, you can see the results associated with the queries<\/li>\n<li>For each search results you can view the following metrics:\n<ul>\n<li>Appearances &#8211; Number of times the result appeared for the query<\/li>\n<li>Number of clicks &#8211; Number of times the result was clicked of all the times it appeared<\/li>\n<li>Click through rate &#8211; Number of unique clicks (Multiple clicks counted to 1 for each time the result appeared) \/ appearances<\/li>\n<li>Avg. Position &#8211; Average position of the result for the search query<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Clicks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Number of times the particular query was clicked by the end-user<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">Queries without Result<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Count<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Number of times the particular query was asked by the end-user<\/span><\/td>\n<td>\n<ul>\n<li>Sort the results in the ascending\/descending order of count<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div>[vc_raw_html]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[\/vc_raw_html]<div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Search Insights provides a list of queries that were asked by the end-users and the metrics associated with it. You can use the data to improve the search experience for the end-user. For example, if a search query was asked too many times but did not return any results, then you can add appropriate data...","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts\/178"}],"collection":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":16,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"predecessor-version":[{"id":1236,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts\/178\/revisions\/1236"}],"wp:attachment":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}