{"id":1740,"date":"2022-01-07T09:20:39","date_gmt":"2022-01-07T09:20:39","guid":{"rendered":"https:\/\/multisite.korebots.com\/SearchAssist\/?p=1740"},"modified":"2022-02-22T13:48:38","modified_gmt":"2022-02-22T13:48:38","slug":"how-to-access-insights-from-search-queries","status":"publish","type":"post","link":"https:\/\/multisite.korebots.com\/SearchAssist\/concepts\/analyzing-performance-concepts\/how-to-access-insights-from-search-queries\/","title":{"rendered":"Getting Insights from Search Queries"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can draw insights from metrics on search queries. SearchAssist provides a list of queries that were asked by the end-users and the metrics associated with it. Use the data to improve the search experience for the end-user. For example, if a search query was asked too many times but did not return any results, then add appropriate <\/span><span style=\"font-weight: 400;\">content<\/span><span style=\"font-weight: 400;\"> to the Search Assistant like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In\u00a0 the case of ecommerce content, if the query returns no result, the item can be procured or an FAQ can be added against the queried item name stating it&#8217;s not the product or service you deal with and cannot be found here<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the case of an enterprise portal, if the query does not return a desired document, to the FAQ a question answer pair can be added stating the non-conformance with or without reason<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A number of no-results returned is a significant insight in itself to act upon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To access search insights, take the following steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the <\/span><b>Analytics <\/b><span style=\"font-weight: 400;\">tab on the top and select <\/span><b>Search Insights<\/b><span style=\"font-weight: 400;\"> from the dropdown.<a ref=\"magnificPopup\" href=\"https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_searchInsights1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3305 size-full\" src=\"https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_searchInsights1-1.png\" alt=\"\" width=\"529\" height=\"273\" srcset=\"https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_searchInsights1-1.png 529w, https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_searchInsights1-1-300x155.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On the Search Insights page, find a list of search queries with and without results.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Filter the metrics based on the time period or a time window like:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the past 24 Hrs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the past 7 Days selected by default, or<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">a custom period <\/span><span style=\"font-weight: 400;\">range<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0 by selecting the start and end dates from the date picker provided.<\/span><\/span><a ref=\"magnificPopup\" href=\"https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_Results-Insights2-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3306 size-large\" src=\"https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_Results-Insights2-2-1024x350.png\" alt=\"\" width=\"640\" height=\"219\" srcset=\"https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_Results-Insights2-2-1024x350.png 1024w, https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_Results-Insights2-2-300x102.png 300w, https:\/\/multisite.korebots.com\/SearchAssist\/wp-content\/uploads\/sites\/18\/2022\/01\/GIA_Results-Insights2-2.png 1584w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Metrics\"><\/span><span style=\"font-weight: 400;\">Metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The following table lists the metrics displayed:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metrics<\/b><\/td>\n<td><b>Details<\/b><\/td>\n<td><b>Additional Notes<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">Queries with Result<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Count<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Number of times the particular query was asked by the end-user<\/span><\/td>\n<td rowspan=\"2\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sort the results in the ascending\/descending order of count and\/or clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For Top Search Queries, you can see the results associated with the queries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For each search results\u00a0 view the following metrics:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Appearances<\/em> is the Number of times the result appeared for the query<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Number of clicks <\/em>is the Number of times the result was clicked of all the times it appeared<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Click through rate<\/em> is the Number of unique clicks (Multiple clicks counted to 1 for each time the result appeared) \/ appearances<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Avg. Position<\/em> is the Average position of the result for the search query<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Clicks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Number of times the end-user clicked a particular query\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">Queries without Result<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Count<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Number of times the end-user queried the particular query.<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sort the results in the ascending\/descending order of the count<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-post-elm post_navigation layout_simple inv_false\"><a class=\"post_navigation-item order_first to_prev\" href=\"https:\/\/multisite.korebots.com\/SearchAssist\/concepts\/analyzing-performance-concepts\/how-to-get-user-engagement-metrics\/\" title=\"Getting User Engagement Metrics\"><div class=\"post_navigation-item-arrow\"><\/div><div class=\"post_navigation-item-meta\">Previous Post<\/div><div class=\"post_navigation-item-title\"><span>Getting User Engagement Metrics<\/span><\/div><\/a><a class=\"post_navigation-item order_second to_next\" href=\"https:\/\/multisite.korebots.com\/SearchAssist\/concepts\/analyzing-performance-concepts\/how-to-access-insights-from-results\/\" title=\"Getting Insights from Results\"><div class=\"post_navigation-item-arrow\"><\/div><div class=\"post_navigation-item-meta\">Next Post<\/div><div class=\"post_navigation-item-title\"><span>Getting Insights from Results<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Introduction You can draw insights from metrics on search queries. SearchAssist provides a list of queries that were asked by the end-users and the metrics associated with it. Use the data to improve the search experience for the end-user. For example, if a search query was asked too many times but did not return any...","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts\/1740"}],"collection":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/comments?post=1740"}],"version-history":[{"count":14,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts\/1740\/revisions"}],"predecessor-version":[{"id":3529,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/posts\/1740\/revisions\/3529"}],"wp:attachment":[{"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/media?parent=1740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/categories?post=1740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisite.korebots.com\/SearchAssist\/wp-json\/wp\/v2\/tags?post=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}